Optimo Web Solutions

Video Blogging For Small Business

Scott — Wed, 09 May 2012 21:32:38 +0000

The Ins And Outs Of Video Blogging For Small Businesses (via ModernLifeBlogs)

Looking for a way to spice up those blog posts? These days it takes more than fancy writing and a few high end graphics to keep people interested in your blog. Think about it. People are reading less and watching more — more movies, more video chatting, more t.v., and it makes sense. Could there…

BLOG – Another Four Letter Word

Scott — Wed, 09 May 2012 21:30:22 +0000

When it Comes to Blogging, Is Traffic Just Traffic? (via Memoirs of a Single Dad)

Who couldn’t use a few hundred thousand to a couple million visitors a month? If you’ve ever seen Julie & Julia, $#*! My Dad Says, or Waiter Rant, you may have dreamed of having your own wildly popular blog that got turned into something else: a book, a film, a television show. Or, hell, all three…

Social Profiles and Pages For All!

Scott — Wed, 09 May 2012 21:27:19 +0000

Facebook, Google+, Now Twitter Profile Pages? (via Your Social Media Mogul)

Facebook Timeline, Google+ Business Pages, now Twitter Profile Pages! I started this post with a history lesson – then I remembered I don’t really like history so why go that route? Sure, I could post stats, when the platforms were created, when they offered what, blah blah blah… it’s informative…

What The ### Is a Twitter Hashtag?

Scott — Wed, 09 May 2012 21:23:11 +0000

Twitter Etiquette 101 – Hashtags Explained #FF (via Memoirs of a Single Dad)

Greetings to all of my social media friends and followers. I’d like to continue my “Twitter Etiquette 101″ discussion series with a quick explanation of Twitter hashtags and when they should (and shouldn’t) be used. What is a Twitter Hashtag? For those of you that are new to the social media…

Twitter PR – Building Relationships

Scott — Wed, 09 May 2012 21:21:33 +0000

How to: PR on Twitter (via Places to Play)

Most writers (bloggers, popular publications, etc.) are on social media. It’s a great way for them to collect news. It’s also a great way for them to grow their personal brand, giving them the ability to launch their own publication in the future, if they so desire. The best way to do PR is to…

Facebook “Our Power” Advertising

Scott — Wed, 09 May 2012 21:15:41 +0000

Marketing to the ME Generation: Individual Branding & Personalization (via poliARC Marketing)

I wrote an article awhile back about the ME generation and how marketing is about the consumer more so than the product. Today I came across this article in Fast Company, and thought I’d repost it to offer more on the topic. This is an interesting example and testing of personalized branding done…

Facebook Business Cards

Scott — Wed, 09 May 2012 21:12:55 +0000

Facebook launches business cards (via The Inquirer)

THE SOCIAL NETWORK Facebook has partnered with business card maker Moo to offer business cards based on users’ Facebook profiles. Moo announced the move in a blog on its web site. 200,000 users will be offered the cards, which are made from a template that has the Facebook profile picture as the image…

How To Utilize LinkedIn Groups For Business

Scott — Wed, 09 May 2012 20:57:54 +0000

5 Best Ways to Utilize LinkedIn Groups | LinkedIn Tip Tuesday (via From Jordans to the Executive Suit)

Does this look familiar? This page comes up if you try to send a message or connect with someone outside of your network. One way to bypass the need to get a subscription is by effectively utilizing LinkedIn groups. One great thing about LinkedIn is they allow you to join up to 50 groups. I recommend…

How Good Is Your Linkedin Presence?

Scott — Wed, 09 May 2012 20:54:04 +0000

How to Improve Your Presence on Linkedin | Linkedin Tip Tuesday (via From Jordans to the Executive Suit)

Flickr Creative Commons photo by mariosundar “Out of sight, Out of mind” This is very true if your primary goal for using Linkedin is to develop your personal brand, especially if you’re a job seeker. I always try to have a regular presence on the home page feed that lists my connections.…

Having A Plan For Social Media Marketing

Scott — Wed, 11 Apr 2012 05:40:23 +0000

Social Media Strategy: What Do You Do? (via Your Social Media Mogul)

What is Social Media Strategy? Well – let’s break it apart. There are social media platforms such as Facebook, Twitter, LinkedIn, Google+ and Youtube to name a few. Strategy as explained by dictionary terms is: a plan, method, or series of maneuvers or stratagems for obtaining a specific…